Thursday, January 15, 2009

Saatchi & Saatchi: Erin Lyons

Tide, Pampers, General Mills and Crest: all are very diverse retail products available to consumers on most supermarket shelves. Communications team leader Erin Lyons said her job at Saatchi & Saatchi is to ensure those brands are ones consumers feel they must have.

Saatchi & Saatchi works on advertisements and commercial spots for television, print and internet clients. Television is still king in the advertising world, but Lyons said the future lies in a no-nonsense approach to delivering products’ messages.

“It has to hit clearly and straight to the heart,” Lyons said. With the average advertisement taking seven to nine months to brainstorm, plan out and shoot, online advertisements need to not only get internet users engaged but keep them engaged.

In addition to being concise, Lyons said, advertisers need to create interaction with Web users in order to get them to act on their interest in an advertisement with a behavior in the marketplace. Lyons said her company also does advertising on social networking sites Facebook and Twitter.

During job searches, Lyons gave the students three recommendations. First, standing out from the pack by doing solid research on a company prior to an interview will give candidates a leg up on fellow applicants. Second, a firm handshake is also a sign of strength, Lyons said, especially for female job seekers. Thirdly, confidence is everything, even if you’re insecure and unsure of how to approach a situation. Lyons said she has bestowed the “fake it to make it” mentality to her sisters as a way of finding success in the professional world.

-Derek Casanovas and Jasmine Linabary

Want to hear more from Lyons? Check out the video below:

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