tag:blogger.com,1999:blog-1170472909029204350.post1135637547835825592..comments2009-01-27T21:47:48.312-08:00Comments on Media Impact in NY and DC: Washington Post Online and PBSZac Joneshttp://www.blogger.com/profile/14016477606603940494noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-1170472909029204350.post-88244879216763391812009-01-26T11:08:00.000-08:002009-01-26T11:08:00.000-08:00The real problem Public Broadcasting Service faces...The real problem Public Broadcasting Service faces is the stiff competition cable television provides their younger viewing base. As you mentioned, programs like Hannah Montana and the reality television-laden Music Television have begun to lure in young audiences. PBS has to ask themselves this question: why would people want to watch our educational programming when they can watch sports, music or comedy? Younger viewers go to school and read textbooks all day; why should they go home and be forced to learn too? If viewers can see programs on channels specifically targeting their interests, why would they watch something they may not care about? When PBS answers these questions through accessibility and interest of programming, the eyeballs of young viewers will return. Kerger's best strategy may be the programming utilized by teachers in the classroom, where video and multimedia may have a better reach to students than traditional forms of learning.<BR/><BR/>-Derek CasanovasWhitTrip3https://www.blogger.com/profile/15068908540230158140noreply@blogger.com